In December 2023, Corona collaborated with renowned celebrity designer and stylist Talia Coles, known for her work with Snoop Dogg. Talia designed a Limited-Edition Holiday Can & Robe for the campaign. These cans, which featured color-changing properties with temperature, were released in select cities during the holiday season.
I handled photo retouching, ventured into print production for the first time, and developed social assets alongside digital out-of-home animations.
Software: Photoshop | Lightroom | Illustrator
Our team captured promotional images of Talia with the limited edition robes and cans. I was responsible for photo retouching and recoloring for these visuals.
Additionally, these images of Talia were slated for upload to Hypebeast.com as part of the campaign promotion. I handled the color correction and retouching for all images featured on the Hypebeast website.
As an integral aspect of the limited edition can promotion, Talia's robe was earmarked for distribution to influencers. I had the privilege of designing the packaging for this exclusive item. I integrated elements from the Feliz Navi-Drip Campaign and the broader brand identity to develop a distinctive box design.
Software: After Effects
I contributed to the animation of the digital out-of-home billboards showcased below. Drawing inspiration from Talia's robe design and the overarching campaign aesthetic, our team aimed for subtle animations to highlight the can transformation.
Software: Photoshop | Lightroom | After Effects
All images below for this campaign have been retouched, designed, and animated by me.
