Commercial Spot - Broadcast TV
Software: Photoshop | After Effects
I had the incredible opportunity to serve as the lead designer and motion designer for a commercial spot for Culture Rated, commissioned by Amazon. Our task was to create a powerful commercial that would be featured during the BET Awards in 2023. Building upon Prime's style guide, I took a minimalistic approach to design, crafting graphics that seamlessly complemented the commercial's message and footage. By merging the aesthetics of Prime's style guide with our creative vision, we were able to enhance the impact and effectiveness of the commercial spot.
Mood Board
Final Spot
