As both lead designer and motion designer for Amazon Prime's Mr. and Mrs. Smith, I collaborated closely with the Art Director and Creative Director. Together, we crafted a sleek and modern aesthetic that seamlessly integrated into the show's world.
Amazon commissioned us to produce assets for their activation—a fictitious dating show allowing participants to sign up, get paired with another individual, and engage in challenges, with the ultimate prize being attendance at the premiere.
Drawing inspiration from the opulent and enigmatic ambiance of the show, our team embarked on crafting these pieces.
My role involved creating an Instagram launch grid on the HiHi page. Utilizing imagery sourced from the show's extensive library, I meticulously selected and enhanced client-chosen photographs through color correction and edits.
In conjunction with the launch grid, I collaborated with an editor to develop graphics (GFX) for the sponsored videos.
Software: Photoshop
Software: After Effects
Software: After Effects
For this piece, our aim was to emulate a home tour highlighting the lavish New York residence of the Smiths. From breathtaking views to compost bins spacious enough you could fit a person inside…
I opted for clean, modern text to complement rather than overshadow the visuals and maintain consistency with the campaign aesthetic.
Software: After Effects
John and Jane Smith exude an air of mystery, and in these character pieces, we aimed to showcase their personalities in all their complexity, both the good and the bad. I collaborated with the Art Director to create a playful spin on a traditional spy dossier, tailored to seamlessly blend into the world of the Smiths.
Software: After Effects
Lots of famous actors pop up in the world of Mr. and Mrs. Smith. In this piece, we're shining a light on all the different cameos in the show.
