New Name, Same Yerbs.
In 2025, Yerba Mate rebranded as Yerba Madre, and our team was tasked with leading the full rebrand. I had the opportunity to lead the design direction across all re-brand touchpoints. My goal was to reflect the brand’s renewed focus on natural ingredients while maintaining its youthful, cool energy, a balance between honoring the original identity and introducing a fresh, modern aesthetic.
In 2025, Yerba Mate rebranded as Yerba Madre, and our team was tasked with leading the full rebrand. I had the opportunity to lead the design direction across all re-brand touchpoints. My goal was to reflect the brand’s renewed focus on natural ingredients while maintaining its youthful, cool energy, a balance between honoring the original identity and introducing a fresh, modern aesthetic.
SAVE THE DATE & FAMILY INVITE
Software: Photoshop
As part of the rebrand, our team introduced the concept of a "Family Meeting" to align with the new name launch. We engaged Yerba's Ambacebador community by inviting them to a live announcement hosted by the CEO, where the new name was officially unveiled. I was responsible for designing both the Save the Date and the Family Invite.
YERBA HUNT MICROSITE
Software: Photoshop | Figma
In addition to the livestream, our client wanted to create an engaging scavenger hunt experience for the Ambacebadors. Yerba partnered with Secret Walls to produce custom murals across Los Angeles, each featuring a letter that hinted at the new name. I designed a dedicated microsite that featured custom image frames, enabling participants to upload and share their photos on social media.
LAUNCH GRID
Software: Photoshop
On the day of the relaunch, we published a 9-post grid to announce the new name. I was responsible for designing the grid, along with four additional carousels within the grid.
LINKEDIN EMPLOYEE POSTS
Software: Photoshop
Leading up to the relaunch, the client requested a series of LinkedIn posts for employees to share, helping to build excitement and amplify the announcement across their networks.
SOCIAL TOOLKIT
Software: Photoshop
The client was highly satisfied with the visual direction I developed and requested a complete social media kit, including customizable templates for various events. To keep the designs fun and youthful, I created a diverse set of templates along with a custom sticker pack to enhance their social media presence.
Ambacebador
Athlete Partnerships
Madre Earth  (Brand Information)
Yerba Collective (Influencers)
Yerba University (Promotion at Various Colleges in US)
Sticker Pack
SOCIAL TOOLKIT
Software: Photoshop
Various social posts designed by myself.
