Hulu's Emmy nominated series, The Great, returned for season 2 and I was the lead designer for the campaign. I created a look that was applied across all concepts for this campaign. I wanted the new season's content to stand on its own while still sharing the same design theme as season 1.
Instagram Image Grid (Static)
Software: Photoshop
The purpose of this collection of images is to catch the viewer up on the main players in this season and their status with the Empress. Each image was created to be a stand alone post; however I created the individual images with the entire grid in mind, compositing them in Photoshop to appear as one collective unit.
Social Posts (Motion)
Software: Photoshop | After Effects | Premiere
Palace PSA is a series of videos parodying public service announcements from the 70's and 80's. We received custom green screen footage of the cast that I cut and colored. I utilized illustrated graphics, sound effects, and editing to create an in-universe PSA that Catherine herself might film.
Three videos are shown below
Social Posts (Motion)
Software: Photoshop | After Effects | Premiere
I designed, animated and edited this concept. I wanted something fun and lighthearted in theme with the video clips so the animation is energetic and lively.
Two videos are shown below
Social Posts
Software: Photoshop
I designed these three character images to be a fun composition which uses the characters in a way that flows well with the typography.
Instagram AR Lens
Software: Photoshop | Spark AR
Built in Spark AR, this lens was created to mirror the Instagram Allies and Enemies grid. I designed the framed images and used the patch editor to build the character roulette. We were lucky enough to have the cast of The Great use the lens on their own Instagram accounts to promote the new season.
Social Posts (Motion)
Software: Photoshop | After Effects | Premiere
I had a specific animation in mind when I designed this intro card. While a lot of the other concepts are animated in a more energetic and funny way, I wanted this one to be more elegant like Joanna's character. The video portion was edited by a team editor.
Social Posts (Motion)
Software: Photoshop | After Effects | Premiere
I designed this intro card to reflect Catherine's playful tone. I wanted to emphasize her sassy character using fun text animation. The video portion was edited by a team editor.
