Sarah DeLuca - Corona

I collaborated closely with a Creative Director on the exciting project of rebranding Corona Beer’s social identity. Through an iterative process with the client, we crafted a more modern and youthful aesthetic. My responsibilities included refining colors, designs, photography, and animations to achieve the desired look and feel.

I currently play a pivotal role as the primary designer and animator for the brand. I create social posts each month and contribute to various large-scale campaigns throughout the year, such as the annual Feliz holiday campaign and a partnership with Jayson Tatum.

JAYSON TATUM

Software: Photoshop | After Effects

Corona collaborated with basketball player Jayson Tatum to launch a Valentine's Day Campaign named "Shoot Your Shot." The concept involved Jayson and his trainer rating date ideas from fans.

As an animator and designer for this campaign, I assisted in crafting the visual identity and helped produce all the necessary assets. The main "Shoot Your Shot" video emerged as Corona's highest-performing video to date, marking the campaign as a resounding success.

LOCAL MARKETS

Software: Photoshop

For the latest campaign, I designed a social media post which so impressed the client that they decided to feature it as a digital out-of-home billboard in NYC.

CONCEPTING MONTHLY EDITORIAL CALENDAR

Software: Photoshop

Our team oversees the monthly editorial calendar for Corona USA. Alongside my responsibilities as lead designer and motion designer, I work with my team to conceptualize and develop engaging, trend-setting posts that embody Corona's brand personality. Below are some of the top-performing organic posts on the page, all created by me.