Amazon Prime approached us to develop a gritty yet sophisticated social campaign for their upcoming film Pimpinero: Blood and Oil. I was tasked with leading the design and motion efforts. Given the film’s serious subject matter, my goal was to elevate the tone of the campaign through thoughtful design and motion that reflected the film’s gravity. Additionally, as the entire film is in Spanish, all assets had to be created in both English and Spanish to ensure broad accessibility.
DESIGN EXPLORATION
Moodboard
Software: Photoshop | After Effects
Early in the campaign, I had the opportunity to lead design and motion explorations for the film. With its dark and gritty tone, I aimed to explore various design approaches that would effectively convey the film's serious atmosphere. Specifically, I experimented with frames and borders, using them to crop images in ways that emphasized boundaries being crossed—whether physical, metaphorical, or emotional.
Guión A La Pantalla
Script To Screen
Software: After Effects
To highlight how each actor brought their character to life, I created split-screen videos that juxtapose scenes from the film with the script, allowing viewers to follow the action and observe the actors' craft in real-time. To represent the progression of the scene, I incorporated the iconography of a gas tank filling up, visually signaling the scene's duration as the audience follows along.
Rev your Engines
Social Posts (Motion)
Software: After Effects
This edit is a dynamic, audio-driven AV montage designed to introduce the film's drama, tension, and intrigue. Throughout the montage, the phrase "Blood is thicker than water, but oil runs deep" gradually animates in, building in intensity until the audio and visuals reach a powerful crescendo.
What is a pimpinero
Social Post (Motion)
Software: After Effects
To educate our audience on the concept of a "pimpinero," we created this edit to provide historical context for the film, showcasing key elements such as the locations, tools of the trade, rules of the oil industry, and relevant statistics.
quote cards
Social Post (Static)
Software: Photoshop
To effectively convey the scope and scale of the film, we created high-impact assets that pair dramatic scenes with positive published reviews.
